Country Roots 1777
Provided an entire branding package for Country Roots 1777 in addition to building a Shopify eCommerce website with back end product set up and email marketing strategy, and social media set up.
Country Roots 1777 is a brand geared towards the country lifestyle and traditional values. The business operates a food truck Rusty Rooster's Cafe following the Alberta Rodeo and Pow-wow circuit in addition to offering homemade bulk food orders and branded apparel via their website.
Project + client Goals:
• Highlight food truck business with location following Alberta rodeo and pow-wow circuit and menu options.
• Build clothing brand geared towards rodeo-goers and rural demographic.
• Highlight awareness for mental health and recovering addicts through the brand by means of donations.
• Build Shopify back end for order fulfillment, inventory tracking and marketing.
• Design apparel prints, product mockups, tech packs and files for production.